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The Boost feature lets the user have the top profile in the area for thirty minutes.Users receive up to ten times the amount of profile views while boosting. If users do not have Tinder Plus or want more Boosts, they can be purchased in the app.It has met with controversy over limiting the number of "likes" a free user can give in a certain amount of time, as well as charging prices for different age groups.As of late 2014, an estimated 50 million people use the app every month with an average of 12 million matches per day.In November 2016, Tinder introduced more options for users to select their gender.In the app's settings, users have the option to type a word that suits their gender identity.After transitioning from the clicking function Tinder initially used, Tinder became the first "swipe app", now a term to describe various apps that use swiping left or right to control what content the user sees in a browsing fashion.Companion apps were being developed by different companies allowing users to, for example, use the user's heart rate to determine which direction to swipe instead of the user swiping with their hands.
Rad has also stated that Tinder filled a gap for social sites for meeting strangers, rather than connecting with people a user already knows.
The selections a user makes are not known to other users, unless two individuals swipe right on each other's profiles.
However, once you have matches on the app, you were able to send "Tinder Moments" to each of a user's matches at once, allowing each match to like or not like the photos.
By May 2013, Tinder was one of the top 25 social networking apps available on the web based on frequency of use and number of users.
Initially, instead of a swiping motion, users would click on either a green "heart" or red "o Xo" to select or move on from the photos shown.