In the last few months, dating apps have started spending a lot of money on TV—similar to the kind of marketing storm that was unleashed by e-commerce firms in the last few years.
“Everybody is putting advertising money out there, and that’s really helping create some awareness,” Menon said.
The success of Tinder in India has encouraged several Indian entrepreneurs to try their luck at matchmaking.
Woo, on the other hand, is backed by Matrix Partners, Omidyar Network and mobile technology company, U2opia.
“Now dating apps have become mainstream,” Sumesh Menon, CEO and co-founder of Woo, a Gurgaon-headquartered dating app, told Quartz.
“Just like e-commerce sites, now there are celebrities throwing their weight behind the dating space.
The company raised million in venture capital from several investors including Index Ventures, Atomico (founded by Niklas Zennström and Janus Friis), Mangrove Capital Partners, and Klaus Hommels.
One analyst valued Woo Media at million at the time it was funded.